Growing Interest for Social Media Marketing

I’ve noticed a buzz around social media marketing over the past few weeks.  Blogs and the media have picked up on it. Business people from various sectors are interested in the drive social media marketing can generate.  My clients want to be on Twitter and Facebook; they want to have a “community manager”.

Sure 2009 was a good year for social websites. For instance, Facebook recently reported a leap to over 300 million members in September 2009. Twitter has demonstrated growth rates exceeding 1300% earlier this year and had over 50 million unique visitors this summer.  Myspace, another big player, showed statistics exhibiting 70.2 million monthly unique visitors back in June.  No doubt there is an audience out there most companies would like to get closer to.

web 2.0

This is what I say to my clients when I give tips about how to engage in social media marketing for their business:

First, listen to what people have to say. Your presence on the web has to add value to what people want to know about your product, industry or brand. If you have something interesting to say, and you are attentive to what others are saying, you can learn a lot from what your audience like or dislike about your business.

In a recent post “Feeling the Community“, Chris Brogan mentions, “companies and people want us to feel that they care about us, but they don’t, and we know it”.  The essence behind social media marketing aims at communicating the opposite of Brogan’s sentiments and wants businesses to learn from their community.  The cool thing about this approach is that consumers or fans have the right to express what they really think about you or your company. This tool is at the tip of your fingers and can become an uninterrupted source of feedback to assist you and your team in decision making.

Key ideas to retain are: be authentic, make people curious, become a community manager.

Gergely says, Hello World!

It is in days of turbulent economies that businesses face their fiercest challenges.  From governments to corporations and individuals, a new set of obstacles and opportunities arise unexpectedly.  When the pace of the economy suddenly down shifts, people are obliged to adapt to new rules because of limited access to resources in a harsher economic environment.

Hi,
My name is Gergely Maderspach, welcome to my blog. Passionate about economics, my background is in lending and banking, but most of my experience comes from traveling the world, meeting people and learning about cultures and societies.  For a little over a year now I have dedicated my time to my web startup: glerkp.com.

I would like to provide this space on my blog as an area for sincere, driven, discussions, for people who are genuinely concerned about the topics covered. My postings are from the perspective of a web entrepreneur.   I will cover topics that embrace every stage of the company lifecycle.  Here you will be able to read about everything from strategy to product development, monetization to funding, as well as emerging influences from each layer of the economic environment.   So feel free to send me an email if you have any questions or concerns, or just leave a comment on my postings.

Thanks for visiting my blog, and hope I will here from you soon.